Business Model Creation and Development
Brno University of Technology
Faculty of Business and Management
Field:
Interdisciplinary programmes involving broad field 04
Duration of the course:
104 Hours of teaching
Number of credits:
4
Language of teaching:
Czech
Type of assessment:
Continuous evaluation, Problem based learning, Group performance, Peer review
Course description
The course focuses on basic practical analysis and creation of business models. The aim of the course is to teach students how to work with the basic methodologies used for creating business models and their innovation (CANVAS, LEAN CANVAS) and to be able to use them practically.
Content of the course
The course content:
1) The essence of business models, their interdisciplinary links
2) The three basic pillars of business models, their nature and interrelationships
3) Value proposition
4) Value architecture
5) Profit equation
6) LEAN CANVAS model
7) CANVAS model
8) Comparison of models and their interdependence
9) Creating a plan for implementing the business model
10) Use of AI tools for decision support
11) Trends in business model development and innovation
1) The essence of business models, their interdisciplinary links
2) The three basic pillars of business models, their nature and interrelationships
3) Value proposition
4) Value architecture
5) Profit equation
6) LEAN CANVAS model
7) CANVAS model
8) Comparison of models and their interdependence
9) Creating a plan for implementing the business model
10) Use of AI tools for decision support
11) Trends in business model development and innovation
Course dates
Application submission:
from 25. 10. 2024 to 5. 11. 2024
Start:
6. 11. 2024
End:
13. 12. 2024
Venue:
Fakulta podnikatelská, Kolejní 2906/4, Královo Pole, 61200 Brno 12
Course Price:
0 CZK